Radio Teddy Virtual Reality Tour

Virtual Reality project for Radio Teddy. Users get to experience a tour through the Radio Teddy building and watch the rooms and moderators in 360° VR videos. The user starts off in a colorful 3D Toon world and has some time to marvel the VR landscape. Afterwards the user is invited by Teddy and his furry friend Paulchen to join them for a tour through Radio Teddy. Hoping in the elevator, the user drives to 4 different floors and gets to watch videos. In the videos he gets to overview the accommodation of Radio Teddy and the process of broadcasting a radio channel. The game is optimized for Oculus Go and was developed with Unity3D. It is used as a promotional tool at live events. In addition, there is the option to show a commercial in a separate customized scene.

After testing our Beta on our focus group (kids) for the first time, we came to the conclusion that we are failing to hold their attention span for the full Virtual Reality radio tour experience. Specially during the Videos, as they are around 40 seconds each, we saw a drop in concentration. Altogether the whole tour takes about 5 minutes. So currently we are working on a more interactive and slim design. The new version will possibly include a Minigame, shorter videos and a real voice for Teddy instead of speech bubbles. With Oculus stopping their support for Oculus Go in 2022, we are even considering using a different VR Device as target platform.